Managing your own buzz … Being your own best PR agent

A long time ago, when I was a junior consultant with Booz Allen and Hamilton, a partner gave me some advice, “Every time you open your mouth, you gain or lose market share”. At the time, I felt that was pretty tough – having to be so cautious about every word said or action made. However, in hindsight, it was very sage advice, and I keep it top of mind even today.

As leaders, what we say and do is immensely scrutinised. Our team hears and analyses every word and watches for any actions that either reinforce or undermine the message – which may impact your ultimate goal. Therefore, as leaders, we must be our own PR agents to ensure our words, actions and plans are as impactful as they can be.

Step one in managing your PR is being aware of and leveraging your sources of power. As the CEO or a C-level executive, you have positional power based on where you are on the organisation chart. However, there are other sources you can leverage:

With the above said, let’s reflect on the initial quote of “every time you open your mouth you gain or lose market share”.

You must be immensely careful not to undermine your power and reputation. Things to avoid include:

Some may think that this approach is too contrived and is contrary to being an authentic leader.

I am of the belief that being a successful leader entails an ability to be hyper aware and to use ALL the “arrows that you have in your leadership quiver” – sometimes that will even involve some personal PR and theatre to maximise your impact as a leader. can help you on your journey of becoming a better personal PR agent.

Originally published on LinkedIn. Read the original →